'A children’s brand that doesn’t believe in the traditional seasonal collections. We know your kids grow! We offer comfortable, soft, essential organic clothing, that is playful, cool and durable, for all your little ones needs.'

'We endeavor to produce wardrobe essentials for children that thrives on quality, durable and playful clothes, with a responsibility to the environment.....

So please join us ...when it no longer fits hand-it-down, recycle or donate.'